Ron Foxcroft
Founder & C.E.O., Fox 40 International Inc.


Ron is the proud inventor and founder of the iconic Fox 40 Pealess Whistle, sold in over 140 countries around the globe. The Fox 40 whistle is sanctioned by almost all major sports worldwide. A Canadian company, Fox 40 proudly dominates the sport and safety whistle industry internationally.

Ron has been featured in the New York Times and on CBC and ESPN. He has had an audience with the Queen at Buckingham Palace, named Citizen of the Year for his hometown, received honorary degrees from major colleges and been inducted into various sports and business halls of fame. Ron takes great pride in his dedicated team of employees at Fox 40 and the loyal customers in which Fox 40 partners worldwide.

Ron officiated the 1976 Olympic Gold Medal basketball game and enjoyed a distinguished career in NCAA Division 1, highlighted by officiating Michael Jordan’s first college game in the Sweet 16. He was named by Referee Magazine as one of the 52 most influential persons in North American Officiating history. In 2016, Ron was awarded with the Prestigious “Gold Whistle Award” by the National Association of Sports Officials, the highest honour a sports official can receive!


Dave Foxcroft
President & C.O.O., Fox 40 International Inc.


Dave Foxcroft has listened to whistles all of his life and been surrounded by those that use them. Being an intricate part of Fox 40’s inception back in 1987, Dave knows everything about Fox 40’s products and its vast customer base. Since the beginning, Dave has attended trade shows, visited customers, and built valuable long term relationships with Fox 40’s distributors over the past 30 years. Dave expresses those relationships as a key component of Fox 40’s success. “Our distributors are more than just customers, they are partners and friends who are a part of our Fox 40 family.”

Dave served as Chairman of the Canadian Sporting Goods Association for many years and was a delegate for the World Federation of Sporting Goods Industry Association and the Sporting Goods Manufacturers Association. He is directly involved in many industry events while being an active supporter of several charitable associations that support today’s youth. Dave also plays an active role in the community. If he isn’t at Fox 40’s Worldwide Headquarters, you will find him working as a Professional Football Referee (CFL #30, NFL #167). Dave was also the Head Referee for the 105th Grey Cup Game, his 5th League Championship Game Officiated. Dave’s whistle of choice is the Fox 40 Sonik Blast CMG. If you can’t see him, you’ll definitely hear his whistle!

Dave credits much of Fox 40’s success to its highly capable team, with a keen focus on superior customer service and unwavering devotion to innovation and design. “Product advancement is extremely important to our team here at Fox 40. We all believe our customers deserve innovation.” He is excited about future growth opportunities for Fox 40 International. “Growth in our business creates opportunities for us to make an even bigger impact for our clients. It allows us to bring new ideas and high performance innovations to the forefront, while staying focused on social and environmental issues. These are the things that allow us to be a dynamic, competitive force in the marketplace.”


Ronnie Foxcroft Jr.
Business Development Manager, Fox 40 International Inc.


As Business Development Manager, Ronnie is no stranger to the family business. Growing up with Fox 40, Ronnie has done just about every job within the company while attending school and developing knowledge of the company and industries serviced by Fox 40. Ronnie is a graduate of Wilfrid Laurier University where he studied Business and Economics. “I plan on using the knowledge I have acquired to serve you, our customer, to not only meet - but also exceed - your expectations.”

Ronnie is continuing the development of Fox 40’s Growth Market Sales while managing Marketing and Operations, as well as the development of the company’s diverse, innovative product base and strategic acquisitions. Ronnie has become familiar with Fox 40 customers and continues to develop many business relationships. He recognizes it’s our customers who contribute to the growth and success of Fox 40, and is excited to assist them in any way possible. Ronnie also referees basketball in his spare time and enjoys being out on the water, which provides him with hands-on experience using Fox 40’s Outdoor & Marine safety products. “At Fox 40 we manufacture products people actually use, myself included.”


Steve Foxcroft
Fluke Transport / Tri-Foxco USA


Steve has been working in the family business for most of his life, originally as Sales Manager for the Fluke Transport division of the family business, which carries the famous slogan, If It’s On Time... It’s A “FLUKE”®. Steve joined Fox 40 in the early days back in 1987 and expanded the USA division by opening up the distribution office in Niagara Falls, New York (Tri-Foxco USA). Steve ventured into a franchise opportunity in Syracuse, New York before being summoned back to manage operations at Fluke Transportation Group.

As the oldest of Ron’s three sons, Steve recognizes the commitment it takes to work as both a team and a family. Steve is a resource available to our customers, with a passion for the success and growth of Fox 40. Steve is also recognized as a top level basketball official in Canada and works on the Buffalo Bills Chain Crew for NFL games.