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MacMerc.TV - Pixels vs. Vectors - Rick Yaeger explains why vector artwork is better!


Proofs are supplied via e-mail in PDF format. If requested, we can fax a proof of your artwork for approval before processing.
Please specify on your order.

Maximum Imprint Area

Whistles - 5/8" (16 mm) diameter
Coaching Boards - 4-3/4" (120 mm) diameter

Over/Under Runs

Plus or minus 5% shall constitute fulfillment of an order.

Acceptable Formats (Mac or PC):

  • Adobe Illustrator CC 2018 or lower (.EPS or .AI)

  • PDF (generated from Adobe InDesign or Illustrator)

  • CorelDraw (exported as .EPS or .AI)

  • Adobe Photoshop CC 2018 or lower (.EPS or .TIF or .JPG @ 300 dpi) - only for single colour artwork

  • 4 colour process jobs (Domes) must be CMYK

Acceptable Format Details (also referred to as "Vector" artwork)

  • Illustrator (EPS / AI) or CorelDraw (CDR / EPS / AI)

  • PDF (generated from Adobe InDesign or Illustrator)

  • Illustrations, line-art or solid colour artwork

  • Much easier to edit, modify and colour-separate

  • Images have to be actually created in this software, not "placed"

  • Independent resolution - image can be blown up or reduced as much as you want without any resolution being affected

  • Smooth curves, small file size

Unacceptable Formats (Mac or PC):

  • QuarkXPress, Adobe InDesign, Pagemaker or any other desktop publishing generated files

  • JPG, GIF or any other web generated files

  • Microsoft Word, Powerpoint or Excel

  • BMP or PCX

  • RGB colours

Unacceptable Format Details (also referred to as "Raster" or "Pixel" artwork)

  • Photoshop (ie. TIF / JPG / BMP / PNG)

  • Continuous tone images, such as photographs or screen-based artwork

  • Very difficult to modify if needing to create one-colour artwork with no shadows, screens, etc.

  • Fixed resolution - pixel-based (like a grid) - when image is enlarged, the pixels become bigger and distorted; when image is reduced very small, the colours often blend and/or fill in

  • Tend to be large file size

Artwork Re-creation

Fox 40 offers the service of re-creating your logo into vector format to make it suitable for printing. We will provide you with a final
vector logo in digital format for future use. Fees apply for this service - please contact your Fox 40 Customer Service Representative
for more information.

General File Information

  • All text should be converted to paths, curves, or outlines

  • Please compress all files in zip or stuffit archive

  • Do not save artwork at a lower resolution to create a smaller file - once a file is saved in low-resolution format, we cannot do anything to change the artwork to a higher resolution

  • Artwork should be supplied in digital format and e-mailed to your Fox 40 Customer Service Representative with your job information

  • To ensure receipt, please fax or email a purchase order and copy of your artwork

Spot Color Imprinting

  • Use Pantone colours only; do not use process colours

  • Please make sure that the colour information, such as Pantone numbers, is clearly indicated in the file or on a supplied hard copy

  • See Acceptable Formats above for optimum file format submission

Dome Imprints

  • Artwork can be supplied in spot or process colour

  • See Acceptable Formats above for optimum file format submission

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