News Releases


Fox 40 International Inc. Announces Product Sponsorship of "Canoe: Icon of the North"


For Immediate Release

HAMILTON, ONTARIO (March 3, 2014) — Fox 40 International Inc., manufacturer of Fox 40 Marine and Outdoor Equipment, announces their product sponsorship of the film, "Canoe: Icon of the North." The documentary will explore and educate the audience on the various ways that the canoe has shaped and continues to shape Canadian culture and heritage.

The partnership between Fox 40 and this film builds on the brand's commitment to Marine and Outdoor equipment as Fox 40 offers many products that can be used for canoeing safety.

Production of the film is scheduled to begin in the spring/summer of 2014. The documentary will follow Jason Eke and his film crew as they travel into areas of the northern wilderness, only accessible by canoe.

"Partnering with the Canoe: Icon of the North is an exciting opportunity for Fox 40 to support Canoe and Marine safety as well as share a vibrant story," says Juliana Child, Vice President Events & Promotional Sales, Fox 40 International Inc.  

"Canoe: Icon of the North is a fantastic story detailing the importance of the Canoe on Canadian culture through the views of our paddling elite. It’s wonderful to be producing such an important film and to have gained the support of our industry leaders and innovators, like Fox 40, without which the film would likely not be possible." – Jason Eke, Producer, Canoe: Icon of the North.

About Fox 40

Over twenty-five years ago the Fox 40 International Inc. team developed the best whistle in the world. Fox 40 developed an innovative and reliable product that revolutionized the requirements of the whistle and changed the industry forever. Over the past quarter of a century, Fox 40 International Inc. has continued to innovate and revolutionize the industry with their product offerings and through their corporate objective; Fox 40 shall continuously improve to meet or exceed our customers’ expectations on time, every time. Fox 40 International Inc. is proud of the Fox 40 brand, their symbol of hard work, passion, commitment, vision, innovation and excellence.

For Further information:

Cassie McVicar
Marketing and Sales Coordinator
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Phone: 905-561-4040 x238
Fax: 905-578-5646

Juliana Child
Vice President Events & Promotional Sales
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Phone: 905-561-4040 x336
Fax: 905-578-5646

Jason Eke
Canoe: Icon of the North
621411 Side Road 7
Chesley, Ontario, Canada N0G 1L0


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