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Fox 40 Marine Line of Products Captures Best New Marine Safety Product by Canadian Safe Boating Council

01.12.04

For Immediate Release

HAMILTON, ONTARIO (January 12, 2004) — The Fox 40 Marine line of products, produced by Fox 40 International Inc., has been named the Best New Marine Safety Product for 2003 by the Canadian Safe Boating Council. The Sixth Annual Canadian Safe Boating Award (CASBAs) banquet, held in Toronto last night, is to honour the people, program, organizations and marinas that are helping to make boating in Canada safer and better for all of us, and to keep the environment clean.

The Best New Marine Safety Product is awarded to a company who has introduced to Canada a boating product which makes the sport of boating safer.

This is the second award that Fox 40 Marine has received in the last three months. The marine line of products was honoured by their design peers when they received the prestigious 2003 National New Product Innovation of the Year Award presented by the Design Exchange (DX) in November, 2003.

Fox 40 in partnership with OHM developed two marine safety products – a Watercraft Bailer Kit and a Safety Throw to comply with the rigorous standards of Safety Equipment Requirements set out by the Canadian Coast Guard.

The bailer is an extra large two litre shell with an elliptical shape and fits neatly in the bottom of any boat. The bailer kit is a premium multi-functional safety product that offers the watercraft bailer, a floating marine flashlight, the traditional pealess Fox 40 whistle with lanyard, 50' of safety rope with a float with a mirror in the lid to act as a daytime reflector.

The safety throw is a superior alternative to fabric throw bags. The design allows for accuracy at a greater distance during a water rescue when time is of the essence and people's lives are at stake. There is 50' of premium-quality polypropylene braided floating rope that has 900 lbs of breaking strength.

"We are very proud that our Fox 40 Marine products have been honoured by the Canadian Safe Boating Council," said Ron Foxcroft, Founder and C.E.O. of Fox 40 International Inc. "It is really quite incredible that we've been named in this category. We know that our products are quite important for safe boating and now the safe boating industry is agreeing with us."

Past winners in this category include: Boat Pro Manual (Canadian Power and Sail Squadrons), SPARK Start Manual (Canadian Yachting Association) and Inflatable Pouch PFD (Mustang Survival Ltd.)

For images of the Fox 40 Marine safety equipment and to view the complete line of Fox 40 products, please visit our website at www.fox40world.com.

For more information, contact:

Dave Foxcroft
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Phone: 905-561-4040
Fax: 905-578-5646
www.fox40world.com

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