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Recession Proofing Through O.F.A.H. & Fox 40 Partnership

05.28.09

For Immediate Release

PETERBOROUGH, ONTARIO (May 28, 2009) — Great things happen when industry partners pull together, especially in tough economic times. That's the philosophy of the Ontario Federation of Anglers and Hunters and its longtime partner in conservation, Fox 40 International.

In recent months, this dynamic outdoor duo teamed up to present the biggest, most successful membership campaign in the Federation's 81-year history.

In the face of a global recession, Fox 40 International, along with many other partners including Stearns, Pure Fishing, Fish Crisp and Coast, teamed up to participate in a nationally advertised O.F.A.H. membership and product endorsement campaign. Fox 40 International, for example, showcased its classic whistle in a spectacular membership package. With a total value of $195, it was available for a limited time for new and renewing O.F.A.H. members. The cost? Only $59 bucks!

"As soon as the O.F.A.H. launched this membership offer, our 1-800 membership line started ringing off the hook," said Robert Pye, O.F.A.H. Marketing Manager.

"Our organization has been bracing itself for a hit caused by the recession. Thankfully, however, our partnership with industry leaders like Fox 40 International is helping keep the outdoors community thinking, and spending, positively."

Obviously, that positive thinking is working. In April, the O.F.A.H. achieved an all-time membership high of 83,500 members.

"We are determined to grow. The more O.F.A.H. members we have, the more we can achieve for conservation," said Pye. "Our success as Canada's leading fishing and hunting organization has everything to do with great members, great volunteers, great staff and great corporate partners like Fox 40 International."

For more information, contact:

Paul Groleau
Product Manager
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Phone: 905-561-4040 x225
Fax: 905-578-5646
www.fox40world.com

Robert Pye
O.F.A.H. (Ontario Federation of Anglers and Hunters)
705-748-OFAH (6324)
www.ofah.org

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