News Releases

 

Fox 40 Sends Out its Defensive Front to Tackle Heat Stroke!

04.11.12

For Immediate Release

HAMILTON, ONTARIO (April 11, 2012) — Due to high incidences of heat-stroke related occurrences in all levels of sports over the past few years, Fox 40 decided to do something about it. We've bolstered our all-star defensive line of superior mouthguards by introducing the latest member to the line up, the NEW Fox 40 Heat Alert Mouthguard.

The Heat Alert Mouthguard is the first ever mouthguard with Spectraburst™ Color Technology, which allows the high-tech material to change color from black to orange, acting as a warning mechanism once an individual's internal body temperature reaches a levelof 102°F (38.9ºC). At that time, the player should be immediately removed from the field of play for a cooling down and hydration period. The advanced warning system is key since critical body temperature threshold is 105ºF. This innovative technology will act as an aid in the prevention of heat stroke in sports, while also providing superior and comfortable protection against the prevention of concussions.

How well a team performs in the red zone can often determine the outcome of a game; at Fox 40 how well our product performs in this red zone will determine the outcome of your safety. So Play Hard, Play Safe and Play Smart!


HEAT STROKE FACTS

• Heat stroke can occur whenever a person is physically active, participating in intense activity for a long enough period of time that the body temperature rises at a faster rate than the body can cool itself.

• Another key factor, other than activity intensity, is air humidity. One of the ways the body cools itself is when the athlete sweats. When the sweat droplets evaporate, that actually removes heat from the body. When it’s really humid outside, the sweat can’t evaporate and just rolls off the skin, resulting in dehydration and the body not cooling off. Poor sleep, illness and dehydration prior to exercising can make an athlete more susceptible to heat stress as well.

• Rigorous conditioning and practice sessions, equipment, poor heat acclimatization, and increased size of athletes all contribute to heat stroke risk.


For additional information about the Fox 40 Caul, please contact:

Juliana Child
Vice President Events & Promotional Sales
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Email: jchild@fox40world.com
Phone: 905-561-4040 x336
Fax: 905-578-5646

www.fox40world.com

Paul Groleau
Product Manager
Fox 40 International Inc.
340 Grays Road
Hamilton, Ontario, Canada L8E 2Z2
Email: pgroleau@fox40world.com
Phone: 905-561-4040 x225
Fax: 905-578-5646

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