Ron Foxcroft
Founder & CEO, Fox 40 International Inc.
Ron Foxcroft introduced his Fox 40 Whistle, a revolutionary pealess design at the 1987 Pan American Games in Indianapolis. As a renowned professional basketball referee, Ron had been the victim of many unforeseeable incidents involving faulty pea whistles.
The most embarrassing of these incidents took place at the Montreal Olympics during the Gold Medal game. A player with the Yugoslavian national team elbowed a U.S. team member. Ron blew the whistle but nothing happened. The pea had jammed and Ron was booed and hissed by thousands of disgruntled fans. They thought he had missed the call.
Determined to never again face such humiliation Ron took it upon himself to design a new faultless whistle, one that would never jam or fail.
Ron invented the world famous Fox 40 Whistle and the first time it was blown at the Pan American Games it set a new tone for all referees. Fox 40 Whistles can be heard in arenas, stadiums and gymnasiums in more than 130 countries. It is the sanctioned whistle for referees and officials in several professional and amateur sports leagues including the NBA, NFL, NHL, FIFA and the NCAA.
Ron Foxcroft soon discovered that his whistles were being used by police, fire and rescue professionals around the world. He has now developed a wide range of Fox 40 whistles for rescue workers, lifeguards, school crossing guards, boaters and for individual safety use.
Ron continues his active role as Founder & C.E.O of Fox 40, Chairman & C.E.O of Fluke Transportation and proudly continues in his sixth season as an Evaluator of Officials for the National Basketball Association.
Dave Foxcroft
President & C.O.O., Fox 40 International Inc.
Dave is responsible for Fox 40 International's Global Sales, Marketing and Canadian Operations. He oversees the development of the company's diverse product base and strategic acquisitions. Dave has a lead role in the inventions of the Fox 40 Water Safety Gear. He is also instrumental in the continued development of the Fox 40 - Don Cherry Signature Series of products, working closely with Hockey Celebrity Broadcaster Don Cherry and his son Tim.
He is an active professional football referee in the Canadian Football League (CFL Referee #30). Dave has listened to whistles all his life. He has also listened to the people who use them. He has traveled the world to meet distributors, industry professionals and to talk to customers at trade shows and conventions. "Listening to the needs of our valued customers has made Fox 40 International the industry leader," he says.
Dave served as Chairman of the Canadian Sporting Goods Association for 5 years and currently is a Board Member serving as Past Chairman of the Association. As a delegate for the World Federation of Sporting Goods Industry Association and the Sporting Goods Manufacturers Association, he is directly involved in the events of the industry. He is also an active supporter of several charitable associations that support young people. Dave sits on the Golden Horseshoe Athlete of the Year Selection Committee.
